Sir William Lyons Award

Originally presented by Sir William Lyons, founder and President of Jaguar Cars Ltd, and awarded to a person of British nationality resident in the United Kingdom, under the age of 23, with a keen interest in any aspect of the motor car, motoring or road transport.

The object of the award is to encourage young people in automotive journalism, including broadcasting, and to foster interest in motoring and the motor industry through these media.

Relaunched in 2025 in partnership with Autocar and Jaguar Land Rover, the award is now open to entrants between 17 and 21 years of age.

The submission will be in Autocar’s Why I Love feature format. Candidates are required to write 450 words on any automotive subject they are passionate about. But it’s important to use the column to celebrate joy for a particular topic, rather than use it as a back-handed way to criticise another.

The winner’s submission will be published in Autocar, and the winner will be offered a week’s work experience.