Open to: Guild members only
£1000 plus trophy
Recognising excellence for those Guild members who work in business media, both print and online. Judges will be looking for clarity of writing and well researched articles that help readers understand the complexities of the business side of the UK auto industry from a retail, fleet or manufacturing perspective.
| Year | Winner | Highly Commended |
| 2016 | Debbie Wood | Matthew Beecham, Jack Carfrae |
| 2015 | Martin Kahl (collected on his behalf by Xavier Boucherat) |
Hilton Holloway |
| 2014 | John Maslen | James Baggott |
| 2013 | Mark Bursa | John Maslen |
| 2012 | Jack Carfrae | James Baggott and Jorn Madslen |
| 2011 | Tim Pollard | |
| 2010 | Jorn Madslen | Ralph Morton |
| 2009 | Ralph Morton |
