Serving our media employers and customers is what we do, and do this very well indeed writes John Blauth. The content problems we solve remain in place across media and across potential customers who cannot service their own needs alone.

Sure, many writers and Guild members are struggling to cope; other see this as a real opportunity ahead of us.

We advise that you use this time to revisit the problems you solve as an individual, and the positive consequences when your customers use your solution.

Each one of us does something really clever which, when it becomes part of a media solution, is why we are so good at what we do. Use this time to really understand your customers’ needs, then share with them just how much what you do is valuable, and how much more you could do.

There is no such thing as a stupid idea in times of national and global crisis. Forget the shrinking violet approach; be bold and grasp this nettle right now.

Be aware of others

We cannot control what is happening around us, but we can control ourselves and how we respond.

Everyone is coming to terms with the seriousness of our situation, and a recognition that working life will never be the same again. We are transitioning to a new way of working, and with any change of this magnitude, our emotions are tied up in the journey.

We are all are experiencing varying degrees of shock, denial or frustration - or a mix of all three. When we realise just how seismic the effect of the changes will be, that may lead to a low point for us as individuals because we have our own pressures outside of work as well.

We urge you to be aware of all of your colleagues in the business, and be on stand-by to help to take the edge off that low point by being a support for each other.

Stay positive and remain committed to our craft.

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