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Guild members can claim a free pair of sunglasses thanks to a partnership with new eyewear brand Poloflair.

To celebrate the launch of the company in the UK today, Poloflair is offering a free pair of sunglasses with Guild logo lenses to the first 50 members to apply.

The high-quality green-tinted lenses are ideal for drivers and thanks to Poloflair’s advanced optical technology the addition of the logo on the outside of the lens is invisible to the wearer.

Guild photographer Jeff Bloxham was the first to try the new sunglasses. “I know good lenses when I see them,” he said. “Everyone seems to love these. I wore them at Silverstone the other week and everybody I met pointed and laughed.”

To claim your free pair just email your name and delivery address to .

UPDATE: Guild members eager to avail themselves of this offer might like to note the date of the news story, and also consider whether 'Poloflair' might be an anagram...