Reference number gomw-318

Employer Triumph Motorcycles

Location Hinckley
Job type Full time

The Global PR, Events and Sponsorship Manager is responsible for the strategic direction and global development of the Triumph Motorcycles earned media (PR) presence. Building, presence and relationships in the motorcycle and lifestyle media market, driving forward the profile and media’s perception of Triumph.

Managing the internal PR team and external agency resource to deliver a premium brand experience to the press (automotive, lifestyle, bloggers), consumers, brand advocates, ambassadors, through brand events, PR ‘moments in time’ and sponsorship.

With a strong passion for motorcycles, proven experience delivering large scale events, and ideally experience within the press media environment, the press and events co-ordinator will need to be highly organised and capable of managing multiple projects at any one time.

Key Tasks & Responsibilities: 

The Global PR, Events and Sponsorship Manager is the Triumph brand guardian for PR in the media, at events, through ambassadors and at shows. 


• Development and delivery of a rolling three year strategy to ensure that Triumph’s global PR leads the motorcycle segment in terms of engagement, effectiveness and conversion. 

• Responsible for the creative process that delivers PR ‘moments in time’ to support new and existing bikes in market globally. 

• Create market defining PR, that delivers the message of authenticity, credibility, originality and modernity that only Triumph with our history can own. 

• Write, manage and deliver press releases and statements, engaging all relevant stakeholders to align the message across: Product, corporate affairs and events. 

• Deliver the news and stories that will define Triumph, our brand image, credibility and reputation through earned and owned media channels. 

• Develop and deliver a full PR reporting suite that will monitor Triumph’s performance across all media channels, the output of which defines future priorities. 

• Management of the PR agency with the contractual agreements and a framework on which they will deliver our key priorities through the amplification of our product, corporate and event messages. 

• Create the brand, product and corporate stories for ‘others to tell’ through social, web and events. 


• Manage the delivery of the key international motorcycle show stands, in conjunction with the local market, from concept, design and contractor management, through to installation and ‘show live’. 

• Deliver brand consistency to local and regional shows through the development and delivery of a European show solution. 

• Creation and deliver of the Triumph ‘moment in time’ event programme. 


• Manage and develop Triumph’s global sponsorship programmes. Leveraging value through earned and owned channels centrally and through the markets. 

• Develop Triumph’s presence though placement in film, TV and events, managing agency relationships and 3rd party partners. 

• Build and manage Triumph’s relationship with our global brand ambassadors leveraging the PR opportunity and driving brand reappraisal. 

Key Skills and Attributes: 

• Extensive experience of PR management within a global environment. 

• Passionate about PR, sponsorship and events marketing through the delivery of a premium consumer experience. 

• Drive to make Triumph the motorcycle leader in minds of the trade and lifestyle media. 

• Experience of managing and optimizing sizable budgets. 

• Strong analytical skills. Ability to analyse data and present findings. 

• Ability to cope with multiple projects at any one time, often working to tight deadlines. 

• High levels of attention to detail with a passion for continual improvement. 

• Proven starter finisher, with the skills to manage projects from concept through delivery, both within, and across a multi-disciplined teams. 

• Strong inter-personal skills. 

• Strong influencing capabilities. 

• Passionate about PR and passionate about motorcycles. 

• Proven leadership skills. 

• Proven ability to achieve project goals. 

Requirements of the role: 

• Educated to degree level ideally within global marketing . 

• Strong understanding of agency management and development of global PR and event solutions. 

• Proven record of delivering projects at a senior level. 

• Previous automotive experience. 

• Motorcycle licence. 

Additional Information: 

Triumph offers a variety of competitive benefit schemes which can be utilised by all staff including 25 days holiday plus bank holidays, a Pension Scheme, Cycle to Work Scheme and Childcare Vouchers. Additionally, all staff have the opportunity to purchase motorcycles, clothing and accessories at a heavily discounted rate. 

Applications will only be accepted from candidates who have the unrestricted right to work in the EU. 

How to apply See
Closing date 29th September 2017 - but may cose early, so apply as soon as possible
Please mention when applying!