In its early days the Guild agreed a Charter:

To strive constantly by whatever means in its power to raise the standard of motoring journalism. To encourage motoring, motorsport and road safety. To safeguard the interests of members in relation to the aims of the Guild and to make representations, where necessary, for facilities to enable them the better to pursue their vocation. To provide a link for fellow members all over the world. And to promote social events for members and those interested in motoring.

These are still the Guild's guiding principles today.